Why is video marketing important?

As we all know, that content marketing is an effective way of brand awareness among the target audience. Video marketing is a form of content marketing. According to a survey conducted, 87% of businesses use video marketing as a tool for brand awareness.

However, video marketing is important as it is effective for both B2B and B2C businesses as:-

  1. Videos are easy to create and share.
  2. Videos can be used in a variety of ways.
  3. They have a good return on investment.
  4. Videos attract the audience and are easily accessible.
  5. Videos are great for SEO.

How to create a video marketing strategy for your business?

A recent survey shows that it increases 49% of the revenue of businesses faster as people love to watch videos. And 33% of online activities of the audience is watching videos.

1.Figure out your content


Your content should include audience requirements in the form of your brand’s tone. In conclusion, search for your content on which you will be making videos online.

 2. Outline your video content plan

   Firstly, in a video content plan, you need to figure out the scheduled time for sharing your content online, whether to post one video per week or two videos per month according to your product and services. Secondly, you also need to figure out what kind of video content to make like case-study videos, product explainer videos, comparison chart videos or customer testimonial videos etc.

3. Divide and conquer

 After finalizing your video content strategy and publishing platform. You will now need to divide the tasks properly among all. The scriptwriting for content, recording the video, editing and uploading it etc.

4. Upload your video content

    After you have done recording and editing, now you will be uploading the video online on youtube, Facebook or Linkedin and will keep an eye on the impressions arriving for it.

Benefits of hiring freelancers:-

  1. Flexibility
  2. Fresh perspective
  3. Specialized skills
  4. Quality of work
  5. Get rid of office politics
  6. Cost savings
  7. Efficiency

Freelancers are experts in their fields, low cost and are available to you on a plug-n-play basis. You can hire the best freelancers from some of the professional freelance marketplaces like Marketic.io, Upwork, Crowdspring and Upstack, etc.


Most importantly, by video marketing, you can reach a large number of audience as people love watching videos. And hiring freelancers for video marketing is considered best as it will free up your time, money and will give you better results as done by professionals.


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