Twitter has set up itself as one of the leaders in the social media landscape. It is additionally one of the most vital platforms that organizations use for engaging with audiences and promoting their products. The entire idea behind Twitter marketing is to drive sales, generate leads, boost clicks, and increase downloads.
Twitter marketing tips for Businesses
Let’s dive into some twitter marketing tips that any brand can use to make the most out of the platform.
Make an Attractive Profile
The Twitter profile does far more for your brand’s Twitter account as it builds trust with your audience, improves how your business appears in search results, and gives your customers a direct real-time channel to reach out to you. Here’s how to do it right:
Twitter handle: Your Twitter handle is your username. Your handle needs to be short and attractive for people to remember and easily tag you. This should include your company’s name so that your customers can find you on Twitter.
Profile: Your Twitter profile represents your brand. Whenever someone interacts with your Twitter account, they’ll become more familiar with your logo and recognize it when they see it elsewhere. Do include the logo for better recognition.
Your Profile Bio
Twitter lets you include a bio in the profile section. Give a brief summary of what products and services your company offers. Create a bio that attracts the audience and fits with your brand’s image.
Here are a few things to do when drafting your bio:
- Write a bio from scratch, avoid copying from other content.
- A bio should sound sweet, it should be short.
- Keep it exact. Tell people precisely what your brand is.
- Let it be something humorous and engaging.
- Keep it targeted. Write a bio that will attract people that fit in with your target audience.
- Add hashtags so that people can find your account when they search for those terms.
Use Twitter Hashtags and Trends
Tweets with hashtags get almost double the engagement than Tweets without hashtags. but it doesn’t mean that you should load up your Tweets with every hashtag you see. Hashtags are a great way to expose your brand to new audiences who may be interested in what you have to say. Some brands create hashtags for a specific campaign and use that hashtag to label individual Tweets or encourage their audience to share Tweets with that hashtag.
Twitter Marketing Hashtag Campaigns
#ShareACoke by Coca-Cola
The brand came up with the idea of sharing a coke by offering personalized labels for bottles. In this way, customers can gift Coca-Cola to others and share a Coke with them.
The brand also launched a website where customers could order their personalized Coke. To further boost the visibility of the campaign, it collaborated with stars like Ryan Seacrest and Selena Gomez. It became a viral hashtag campaign and is still promoted by the brand.
#LetsDoLunch by Domino’s Pizza
Sometimes, all you need is an exclusive promotional campaign to win over your social media audience. A while back, Domino’s Pizza UK did the same. People simply needed to tweet with #LetsDoLunch to get an immediate discount on their Tuesday pizza order.
This created a wave of tweets and got the hashtag trending on Twitter in no time. After all, who can resist a discount on Pizza by simply posting a single tweet
By giving a small discount, you can win over your customers and expand your reach as well.
Engage with Your Followers
Twitter is all about creating a two-way channel of communication with your audience. It’s important to create content that your audience likes to engage with. You also need to make sure that you’re engaging with people who are Tweeting about your brand individually.
Following are few techniques through which one can engage with followers
- Polls & Surveys: Twitter polls are a great way to engage your followers and obtain valuable information about your customer base. It also shows your followers that you care about their opinions. You can use their feedback to make changes in your product/service and in your marketing strategies too.
- Question answers rounds: Asking questions on the platform also helps in boosting engagement and followers also find this interesting. In this way, you get to know more about your audience and vice versa
Post Images to Increase Engagement
Posting catchy and high-quality images will increase engagement. Add images to your posts. Put your brand’s or product information on the image.it is because images can easily explain things which text fails to. Tweets with images always stand out and get more audience attention. Using infographics in the post also helps in better engagement “a good infographic is worth a thousand words”.
Identify and Engage with Influencers
Identifying and engaging with influencers can positively impact your brand. Adding influencer marketing to your strategy can help you to reach your target audience more effectively and quickly.
Influencers have already built relationships, trust, and credibility among their followers. You just need to form a good relationship with them wherein you both can offer value to each other audience
influencers also help to generate leads, drive conversions, and generate a high ROI. This is largely due to the influencers’ ability to mold their audiences’ opinions about your product or service. Your target audience will trust an honest testimonial by an influencer over an advertisement that sings praises about your product or service.
Like anything else, an effective Twitter strategy takes time and effort. You should set a goal to Tweet at least once a day. But you also need to spend time monitoring Twitter, watching for industry trends, looking for brand mentions, checking what’s trending, and of course responding to followers and customers.