Social media sites have become a foundation in business marketing, many large organizations use these platforms and even have their own teams for managing, and developing social media marketing campaigns. Small businesses need to pay attention to social networking sites for their marketing possibilities.   

What is a Social Media Tool?

Social media tools for small businesses allow you to manage your digital presence in the social world environment. Social media tools are tools that companies use to manage their social media profiles, engage with the audience, and promote product & service.

These tools allow you to 

  • Find your target audience
  • At what time your audience is active
  • Materials will your audience find most engaging

Choosing the right social media management tool is a complex decision. You’ll need to decide on one that supports your social networks, suits your requirements, easy to work on, and comes under budget. 


Here we have put the tools in different categories according to the work they use for. Let’s have a look 

Social media Tools for Content  


Feedly is an incredibly useful content curation tool that allows you to view, save, and share articles that are relevant to any topic. It can pull content from just about any publicly viewable web page. 

It’s an extremely valuable platform that helps to curate content, identify journalists and publications covering a specific topic, and (perhaps most importantly) help keep you up-to-date on industry trends affecting clients overall. 


Contently allows you to schedule and optimize content. The platform also offers freelance writers to help your business create full-length articles and blog posts. While Contently is really geared toward more enterprise customers, you can’t make a ‘best of’ list without mentioning the platform.

Social Media Tools for SEO 


Yoast SEO Plugin makes it easy to optimize WordPress sites for search engines. It allows you to add meta titles, descriptions, index/no-index to pages, and other backend settings important for SEO. In addition to SEO for blog content, Yoast has a number of settings that make it easy to share posts and pages on social media. You can set metadata to optimize the content you share on each platform, including the type of content, canonical page URL, image, and more.

Google trends

This platform helps you keep track of any upcoming trends in your industry so you can get an idea of how public interest in related topics is changing over time. Google Trends helps you get a clear idea of how the search volume changes for a variety of search terms and topics. You can even run a comparison of the changes in interest for multiple search terms or topics, which makes it a must-have among the best free SEO tools.

Social Media Tools for Email Marketing & Automation

Mail chimp

MailChimp is undeniably the most well-known email marketing platform. They have 15 million customers and tons of integrations, but they don’t offer the CRM feature. This tool is perfect for enterprise businesses that can build an integration with their CRM or for those not looking for CRM functionality.

Hubspot Email Marketing

HubSpot, probably best known for its marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.

Whether you need to send emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.

Social Media Tools for Design


Pablo gives marketers a platform for creating images and designs to engage the audience. Create images to share immediately, or schedule them to post any time.

The tool boasts a wide selection of free images, and you can also upload your own. A text editor lets you overlay your messages or company logo.

With layouts optimized for Pinterest, Facebook, Twitter, and Instagram, one can create impressive images and design for sharing on social platforms.


Canva is one of the most versatile free tools you can use for almost any digital project. It provides templates for perfect image sizing on all the major social platforms. There are also sample layouts of text and imagery to give you an inspirational boost when you need one.

You can access a library of free graphics for your image, along with a wide variety of text editing features. You can use Canva’s free images, pay a small fee for others, or upload your own.

Social Media Tool for Analytics

Google analytics

Chances are you’ve heard of Google Analytics. It allows you to capture and analyze data on your web traffic and visitors. When used effectively, you can greatly increase your site’s user experience and increase conversion rates.

Google Analytics is packed with powerful insights to help you learn more about your website’s visitors and their behavior.

It helps to know:

  • How many users visited your website
  • Source/Medium of the traffic
  • What location in the world they visited from
  • What device and browser they used to access your site
  • Search queries they used to find you
  • How long they stayed on your site

You can also view real-time data to see who’s visiting your website right now.

One of the most useful resources for your business is to see how visitors found your website. For organic search, you can see the search queries people used to find you. You can also see which referral websites are driving traffic to your site. 

Social Media Tool for Post Scheduling


Buffer is a platform that lets you schedule your social media posts in advance across different channels. It has its own browser extension that you can use to collect and curate content on the web. Buffer’s dashboard provides detailed analytics of your social media channels. That way, you can see which channels are giving you the best results. It also lets you upload images and GIFs.


HootSuite is a dashboard that lets you schedule social posts in batches to different social media channels. You can choose to view sections of each social media accounts that you want to monitor closely, whether it’s comments left on your timeline or private messages sent by anyone.


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