On-page SEO is one of the most important processes you can use for achieving higher rankings in a search engine’s organic results and running successful SEO campaigns.

What Is On-Page SEO?

On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic.

In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.

Why is On-Page SEO important?

On-page SEO is important because it provides search engines with a number of signals to help them understand what your content is about. Search engines try to associate web pages with keywords and search terms users type in the search box.


It’s through on-page SEO elements that you can guide search engine as to which keywords you want your pages to rank.

On-Page SEO best practices

Keyword Research

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose. Use tools such as Google keyword planner and keyword.io for searching keywords and add the appropriate keywords in your content. These tools also provide all the necessary data of keywords like their search volume, paid difficulty, SEO difficulty, and many more.

Improve the Title tag and Meta Description

Title tags and description meta tags are the most important elements of on-page SEO. A good title increases organic google search results, delivering more traffic on the webpage. The title tag also helps in a lower bounce rate and thus improving ranking. 

A meta description is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. Meta descriptions are good SEO practice and help in high organic traffic.

Write effective Headlines, Subheadings, Heading tags

When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

Generally, H1 tags are reserved for your main page title, with subsequent headings being issued H2, H3, etc.

Search engines use these to determine what is important within your content. This is why keyword rich headlines are more useful than generic ones. Make sure your headline includes your primary keyword in the order of priority in H1, H2, and H3 title tags.

Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines to work out what your content is about. However, try not to repeat or overuse keywords just for search engine optimization. Google can penalize your website for overusing (keyword stuffing) of keywords. As a result, you should avoid the over-employment of keywords on your webpages.

Image SEO

Adding images to your article enhances its readability and makes it more appealing to your readers. But just like text we need to optimize images for better search results or you can say we need to do the SEO of your images too. 

Add alt text in images to help search engine crawlers or screen reading tools to understand the image. Apart from this, the image file size has a huge impact on the page loading speed hence to minimize the loading time it’s important to keep the file size right. 

Choosing the right file name, right format, caption, file type are some other important factors which we should keep in mind for image optimization. 

External Linking

Adding links to external websites with relevant information also helps your ranking. But make sure that the websites that you are linking to are authoritative in your niche or industry and are trustworthy. This will increase your website’s credibility.

Internal Linking

Adding internal links to your blog posts will ensure that your audience stays on your website for an extended time. This is because they will keep reading articles on your website that have been linked together. It will also help other pages of your website rank better, as it provides traffic to those pages.


If you want your site to rank on the first page of Google searches, you should implement these on-page SEO techniques. All of these techniques work together to help you rank better.


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