Lead generation for businesses is the process of attracting target traffic and converting that traffic into sales. Target traffic refers to a group of people for whom our product is designed. Target traffic is also the audience who is showing interest in your product & services.
It is more challenging to land a new customer than it is to resell or upsell to an existing one.
The right lead generation tactic generally increases the chances of success. Lead generation benefits businesses by attracting more customers, collecting information from prospective customers, expanding awareness, and increasing sales.
Lead generation ideas for small businesses
Small business lead generation begins by creating a presence in the path of would-be leads and giving them a reason to visit your website. Here are a few ideas to help you out.
Search engine optimization
Only 10% of search users go past the first page of search results while looking for information.
For this reason, SEO continues to be one of the most successful lead generation strategies. Offering keyword-focused, highly valuable content to your readers gets you solid rankings in the search engines, which increases your discoverability and drives organic traffic.
But for this, you’ll likely need to hire top quality freelance SEO experts or learn SEO by yourself.
Email marketing is still the most effective marketing and lead generation channel. A relevant, engaged email list generates better ROI than any other channels when it comes to lead generation. Conducting email lead generation with an established email list sets you up for success.
Social media marketing
Lead generation through social media is all about implementing marketing tactics specially design for capturing the qualified leads and pulling them into your sales funnel. Generating sales leads on social media helps businesses to identify people who have an interest in their product offerings.
Facebook, Pinterest, Instagram, LinkedIn, Twitter, Messenger, Whatsapp– the list of social media platforms continue to grow, and organizations are using these platforms to increase brand awareness and to secure leads.
Add a live chat feature to the website
Adding a live chat feature is one of the good lead generation strategies. The live chat feature allows site visitors to reach out to business directly without picking up a phone or writing an email. Queries are solved immediately which results in saving time and visitors also find it interesting.
An offline and fun way of generating leads and increasing revenue for your business is hosting an event. Organizing workshops, seminars are direct ways of interacting with people, talking about your product or service, and obtaining their details for future targeting.
Co-marketing and working with influencers
Partnering up with another small business in a similar space and creating informative content effectively increases your outreach. You double the visibility you’d ordinarily get than if you were promoting your content alone, which leads to more leads. It is not only beneficial for one, in fact, creating synergies will help both players.
Another strategy is to do collaborate with popular social media celebrities, known as influencers for promoting your products. These influencers have plenty of followers on their accounts. Getting your product endorse by influencers, you will gain access to a whole new bunch of untapped prospects, just waiting to be converted into customers.
Lead generation is not the same combination for every business, you may have to engage in quite a bit of trial and error to find out what works for you. The channel you choose to pursue should be directed by your buyer persona when this is done, you can pick your own lead generation channel and build your campaign.