What is Web Design?
Web design is the process of planning and building the elements of a website from structure and layout to fonts and graphics.
Web design has numerous components that work together to create the finished experience of a website, including graphic design, user experience design, interface design, search engine optimization (SEO), and content creation. These elements determine how a website looks, feels, and works on various devices.
Why Web Design Matters?
Your website design is important because your customers care about design. When it comes to your website design, studies have shown again and again that users quickly judge your business based on visuals alone, and will not stay longer on your site if it’s poorly designed.
75% of users make judgments about a company’s credibility based on visual design alone (Source)
94% of users’ first impressions of healthcare websites are design-related (Source)
First impressions are powerful, and what your website looks like can create a good impression or drive visitors away. While this study focused on healthcare website designs specifically, the same is true for other industries.
It only takes visitors 50 milliseconds to form a first impression of your website design (Source)
Speaking of first impressions, users form them almost instantaneously. According to a study from Google, it only takes 50 milliseconds (that’s 0.05 seconds)! In that split second, users don’t have a chance to read your site or click on anything. That fast first impression depends on visual design.
Elements of Web Design
This is essential especially when your website has many pages. It basically includes a well-labeled navigation bar or a menu that shows a list of the different web pages. When the website navigation is developed well, users can easily explore and understand your website. It doesn’t need to have a state of the art typefaces. Settle for simple navigation that can make visitors come back for more.
With the growth in mobile devices, responsive design is more important than ever. Your audience will access your site from smartphones, tablets, and desktop computers. If you want these leads to remain on your site, you must ensure that each person has a positive experience.
Responsive design ensures that your audience has a good experience on your site, regardless of the device they use. Your website will adapt to the device to ensure that your website is sized appropriately for their device. This is valuable for keeping leads engaged and interested in your site.
Content and Visual Elements
These include the type of font and other typographic details. Web design should go along together to deliver an accurate message to the audience. In most cases, readers tend to remember the message when it is concise and something that the readers can identify with.
You can have an awesome website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast.
Anyone hates to wait for slow-loading pages. If your page takes too long to load, your audience will lose interest. They will return to the search results and select a competitor’s page instead.
Call-to-action (CTA) Buttons
Once you have leads on your site, you want to guide them to perform certain actions. A key element of that is your call-to-action (CTA) button. Web design importance is evident when you’re trying to get your audience to act.
A well-designed CTA button will get your audience to proceed to the next step. These buttons fit into your design but stand out on the page. Your audience’s eye immediately goes to these buttons.
How Website Design Help Businesses
There are many benefits to good web design benefits.
Improved User Experience
A good web design leads to a better user experience. A major factor indicating the quality of user experience is the time they spend on your site. If your website scales and responds to the change in screen size, then visitors won’t have problems accessing menus, links, buttons, or filling out forms. As a result, their user experience will be better and they’ll spend more time on your site.
Better Website Loading Times
Websites that are responsive tend to load faster on all devices, but especially on smartphones and tablets. According to research, 53% of mobile visitors will abandon a site if pages take longer than three seconds to load. The same research shows that websites that load fast benefit from more time spent on-site as well as improved conversion rates.
Lower Bounce Rates
The bounce rate signifies the percentage of visitors to a particular website who navigate away from the site after seeing a single page only. As we’ve mentioned above, a responsive website means visitors will stay on your site longer which reduces your bounce rate. Visitors will be more inclined to click through and read other pages on your site and explore everything you’ve got to offer.
Improve Website Rank
Another advantage of web design is an improved search engine rank. If your web design isn’t good the search engine will place it lower on the results page whereas it will show up higher if it passes the mobile-friendly test.
On-page SEO (also known as “on-site” SEO) is the act of optimizing your website that helps in improving your website rankings. Your website is determined by a number of ranking factors including site accessibility, page speed, optimized content, keywords, title tags, etc. on-page SEO helps in improving your website ranking in the search engines.
More Social Sharing
When done correctly, web design can lead to an increase in social shares for your content. Content paired with responsive social media buttons makes it easy to share links to your site’s pages even on smaller screens. This can help increase your credibility and expose you to a new audience, which then leads to more traffic and more conversions. At the same time, social signals can also impact your search engine rank indirectly because search engines will notice the increased engagement and search demand.
Your website design is one of the most powerful tools, your business has to make a good first impression. But in order to do that, it needs a great web design.
While a great website involves much more than just the design, customers want and expect an attractive visual layout. And they’ll judge your business on looks before they read a single word.