Freelance Digital marketing is all about the online strategies that an enterprise uses to achieve its marketing goals. 

With freelance digital marketing, you are basically helping companies to promote their products and services online. Your job is to reach out to your client’s audience, drive them to your clients’ website, and convert them into paying customers.

Freelance digital marketing jobs

There are several types of jobs within this industry. Below are a few of them

Content specialist:


Content writing is the solid backbone of digital marketing. In fact, many people start their career as a content writer.

As a content specialist, you would be creating e-books, blogs, white paper, social media posts to increase website traffic and google ranking.

Search engine optimization specialist:

SEO deals with getting your client’s website to rank on google. There are various tools that SEO specialist uses, few are google search console, youst for on-page SEO, and for keywords, there are ubersuggest and google keyword. 

The overall goal is to increase the level of traffic to a website by using keywords.

Social media specialist:

Social media specialist do whatever it takes to make sure the company’s social media account remain relevant. The job involves posting social media content regularly, collecting testimonials, analyzing data, and creating content.

Search engine marketing specialist:

SEM specialist involves increasing the client’s visibility on search engines by using paid methods such as pay per clicks(PPC) ads. 

PPC ads are useful for anyone who is looking to increase their sales and revenue within a short period of time.

Digital Marketer:

Specialist work on writing emails, newsletters, managing google ads, Facebook ads, running digital marketing campaigns.

Pros and Cons of freelance digital marketing


  • You have no boss
  • Decide when to work
  • You can decide the place of work
  • Every project is different
  • Set up your own rates


  • High competition
  • Expense on learning new skills
  • No fixed income
  • It can be lonely

For detailed study kindly visit freelancing for beginners.

Getting started with freelance digital marketing

Ready to get started with your freelance career. The following steps will help you out-

  1. Identify your talent and skillset

You have to sit down and make a list of skill set that you have. Polish your skills in handling digital marketing campaigns, SEO, and social media marketing.

Preparing the list will help you in understanding what roles will fit you best.

  1. Find a niche  

Once you’ve identified your talents and skillsets, the next step is to choose your niche. For instance, many freelancers will decide that they want to cater to startups and small business owners.

  1. Develop a personal brand

How do you come up with your personal brand? Simple just think how you want your clients to describe you? 

Designing a website, use AI schedule tools for setting up the meeting with clients, make proposals and pitches which are trendy in nature. Try new strategies rather than relying on tried and tested methods.

Blogs, logos will help your website to look good and increase traffic too.

  1. Look for clients

Most freelancers rely on platforms such as Fiverr, to get work. It is where the companies go to outsource certain tasks to freelancers.

Job sites and LinkedIn also helps in getting work. Yes, you will be surprised by knowing that many organizations are interested in hiring freelancers as this saves on onboarding cost, office cost, training cost, and taxes.

  1. Set up your rate

How to charge a client is the most important and crucial task which a freelancer has to do.

Hourly: Determine how many hours you want to work and how much you will get paid?

Project/ milestone: Charging according to the project deadline or stepwise is another method.

Monthly: Each month client pays the amount.


There are tons of freelance marketers out there, and it’s not easy to stand out in this crowded space. That said, as long as you bring something to the table, and you’re willing to learn new skills, there’s nothing stopping you from doubling or even tripling your income, simply by taking on freelance digital marketing work.

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