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In today’s world, we are at a point where email marketing is more effective than ever before. Unlike previous years, that rise does not seem to be going anywhere. It means that, like video and images, email marketing is here to stay. As a marketing strategy, it shows that emails fluctuate in both popularity and effectiveness. If your email strategy for Shopify was less than effective, or your current email marketing seems to be having little impact, then there’s a good chance that you are making mistakes.

Do not lose hope, though. These can be very simple to tackle, and by doing so you may be able to transform your Shopify e-commerce marketing strategy to develop greater conversion rates and more potential marketing campaigns. Here are the most common email marketing mistakes and how to avoid them:-

1.Mass Emailing

If you are sending out a single mail on a mass scale to everyone on your subscriber list, then you are going to be ineffective. This can actually result in unsubscribing people because they are not getting the relevant information they need. The more generic you are, the less effective you will be. It may be a strategy that saves your time, but it will cost you site visits, brand loyalty, and conversions. Check the analytics that you have, and categorize your consumers by age, gender, shopping preferences, and their existing relationship with your Shopify services and brand. Divide your audience into different segments and tailor your email content to reflect those needs. 

2.Avoiding Seasonal Marketing

Seasonal and relevant email content not only helps you to connect your Shopify services to those national or global events but also customize and improves your brand. If you are trying to avoid the sense of automated mass marketing, then these personalized communications will go a long way to make your Shopify product a brand.

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3.Ignoring Mobile

There’s no escaping from the fact that mobile is the future of e-commerce. The statistics speak for themselves. With a third of online sales coming via a smartphone, failing to factor those huge numbers into your email marketing is a massive and all too common error. And as we know that an email looks different on a phone compared to a PC. Links are usually one of the problems. You need to make sure that the links that you want your audience to click on are easy to find and responsive, as that will be more effective.

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4.Just Using Text

This fact is true that the majority of marketing emails fall into the trap of being dry and dull, and one of the most effective ways to counter this issue is to incorporate images and videos. Don’t make the mistake of trying to embed a video directly into your emails though. This can make them clunky and slow to load due to the large file size. Instead of that use a screenshot or thumbnail that makes it attractive in the intro, and you can link directly to your website or your YouTube channel. Surround your video and images with relevant and attractive texts, and you will find that your audience stays with you for longer. This simply adds strength and impact to your brand.

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5.Weak Writing

The majority of your email content is going to be text-based. This means that you need to pay more attention to the basics. You might think that the odd typo or grammar error isn’t going to detract you from your overall message. But it doesn’t just make you look foolish, but also spelling mistakes can have a noticeable effect on your sales too. Make sure that you check, and recheck once again before hitting the send button. Email marketing is an art form. It is not a tactic that you can ignore, but instead of that, it is one that you must utilize. 

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